Sibling Skill Swaps & Logo Design

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Though my brother and I both live in London, we don’t always get to hang out as much as we’d like – so when we get the chance to collaborate on a creative project and share our different skills to help each other out, it feels really special!

Mikey Parsons is a talented composer studying his final year at Trinity Laban in Greenwich. You may remember that he worked with me a couple of years back to create atmospheric, chilling soundscapes for my Shackleton Illustration project with the Drawn Chorus.

He’s especially skilled at creating music for video games and as is hoping to enter into the industry when he graduates. As such, he had asked me to design him a logo that would help to represent him across social media and beyond as he reaches out to new contacts…

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I begin most logo projects by creating a few pages of loose, quick experiments. I like to keep these playful and experiment with ideas, shapes, letters and textures to see if any interesting patterns or compositions begin to emerge.

Mikey draws lots of musical inspiration from magical games like Final Fantasy, from adventure stories such as Lord of the Rings and the Harry Potter universe. Luckily our sibling interests align, so I was able to have lots of fun playing with dragon motifs and magical emblems.

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For all of my logo and design projects, key moments are built in for the client to review and feedback on the work I’ve completed. This is important to make sure that the project develops in the right direction. Mikey selected a couple of his favourite directions from my experiments and I took these forwards to the next stage.

Owlstation_freelance logo design_2019_2We were both quite taken with a small logo mark I’d drawn, in which each letter of Mikey’s name had a symbolistic feel to it. With the lead letter ‘M’ appearing to dissolve away as if made of magic particles. I took this design into illustrator and started to refine each letter.

Throughout the process, I shared design updates with Mikey. We’d identified quite early on that he would also need a reduced version of the logo that used only his initials. This would be used for social media profile images and read better when viewed at a smaller size. I developed this version in parallel to the larger logo to make sure both felt like they belonged in the same magical family!

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I really enjoy working on logo designs for other creatives. It’s always a fun challenge to take their ideas, inspirations and personality and find a way to turn it into a beautiful logo that helps represent who they are and what they do.

Be sure to check out Mikey’s awesome music and check back for more design project posts from me in the near future!

 

 

 

 

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